Target audience research

Neon Jungles target audience are teenage girls so we would only feel it right that for our created artist/group, we would have teenage girls for our target audience, most likely ranging from ages 16-21.

These images show what Vintage Strobe's target audience would look like. The first image shows an image of Neon Jungle's target audience at one of their CD signings, which also represents the target audience of Vintage Strobe. Neon Jungle consists of young female singers, so their audience are more likely to be around the same age, ranging from 16-21. We aim to base our group around a similar age and target audience to Neon Jungle, as our music choice would be likely to appeal to an age group such as those of teenagers, mainly females, aged 16-21 years.

Our target audience will more likely consist of teenage females, ranging from 15-21, so a little younger than Neon Jungles target audience, but the younger range will allow a bigger audience for our group, so we thought it would be better to have this age range as our target audience.

Costume research

We had to come up with different costume ideas to fit with the variety of settings that we are using, we also had to take into consideration the weather and mood of the song when filming, because we didn't want Becca and Viki to freeze when we were outside and also we didn't want really bright coloured costumes for quite a slow, dramatic song. We wanted both of the actors to look similar and colour coordinated, but with most of the settings they will wear the same thing because it will look more professional this way.

POWDER PAINT SETTING
 

We decided that for this setting it would be best to wear all black, so we went with simple black leggings and a top, which both actors wouldn't mind if these items would get covered in powder paint. We decided that all black would be best because it would allow the neon powder paint to show up the best, and it will go with the mood of the song, which is quite mysterious and dramatic.






WOODS SETTING

When we filmed for this setting it was very cold so we decided that we would wear casual summer dresses, with black tights/leggings, boots and thick, fur hooded winter coats. For make up we went for a natural look and both actors had their hair down. We thought this would be best as it is stylish but also went well with the woods as a background, especially with the cold winter sunshine and the trees.



STAGE SETTING

When we film the stage scene we feel that the two singers should wear smart dresses and smart shoes to fit in with the glamour of being on a stage, both singers will also have a microphone and a stand whilst singing. We feel that this could also be considered quite dramatic because the stage will be low lit, and we are hoping to have a single spotlight on each singer whilst we film them.

BLACK AND WHITE SETTING

The costume for this setting will contrast each background, so for the black background the singer will wear a white top, and for the white background the singer will wear a black top. We will most likely only be filming from the waist upwards so we haven't considered any other garment for this setting except the monochrome tops against the plain backgrounds. We thought this idea would be good as it will create contrast, and we will use this setting a lot for the verses in the song as they are a slower tempo.

Researching music advertisement

When artists release new music or music videos there are various ways that they use to advertise and promote their products. They can do this in a series of ways, whether it be online, TV, magazines or even a billboard. When we have created our album digipak we had the idea of photo shopping our cover onto different advertising methods to see what it would look like if it were to be released in the real world.

YOUTUBE ADVERTISEMENT

Artists that release music videos for upcoming singles usually use this as a way to also advertise and promote their music, they can do this by a pop up advertisement on YouTube that will display at a particular part of the song. If not this way, then they can add information and iTunes links to their new music, encouraging people to buy it, or just to promote it to a wider audience. A YouTube video which may not have association with the said artist can also advertise the artists music before a video begins, again to get across to a mass audience.







iTUNES ADVERTISEMENT

Since iTunes has become increasingly popular artists now advertise their music as much as they can on here, and if their single or album is newly released it will be on the main home page of the iTunes store. This way the audience can see what new music has been released and what is popular at the time.






MAGAZINE ADVERTISEMENT

A lot of popular magazines will advertise upcoming music by dedicating a page to that particular advertisement. This is was one of the most used ways to advertise music or live tours before iTunes became popular, because magazines were used a lot to access celebrity gossip or news about particular industries or topics. Artists would use their promotional poster for their upcoming music and ask that they be placed in popular magazines as a promotion technique.

Casting in our video

Female Talent (singer)- Victoria Cresswell
Hair- Light Brown
Eye colour- Green/blue

Female Talent (singer)- Rebecca Bennett
Hair- Blonde 
Eye colour- Hazel

GROUP NAME -Vintage Strobe

Overall music video inspirations

After planning out what we wanted our video to include and look like, we decided that our two main influences were the 'Touch' video by Shift K3Y and the 'Heart Attack' video by Demi Lovato. Each video gave us different inspirations, but we were then able to add to these aspects with our own initial ideas to make our video more original and so that it fits with the tempo and song that we have chosen to use.

The first video that we were inspired by is Shift K3Y's 'Touch' video. He uses coloured smoke against a dark background, which creates contrast and this is the kind of effect that we want with the powder paint when the balloons burst, because the dustiness of the powder should be evident in the camera shot. It will not create the exact same smoky effect but we have used our own ideas to make it original for our video.

He also has neon coloured palms, which was probably created through a green screen, but we were inspired by the neon colours so we decided to get the brighter, neon powder paints for our video. The paints will be thrown at the actors so it will cover the whole body, but we will also take a few images with the paint on the actors hands to consider using for our album digipak.

This video also involves a lot of close ups and extreme close ups. We thought it would be good to do this for our video because the song is quite dramatic so the close ups would emphasise the actors facial expressions that will go with the mood of the song. Also the screen grab from Shift K3Y's video shows a close up and a neon hand print on the actresses arm, this can again show that we wanted to use neon paints to create a similar effect, but for our video the paints will be covering the whole of the actors bodies because we will be throwing the paint and filming it hitting the actors bodies and costumes.

The second video that we were inspired by is Demi Lovato's 'Heart Attack' video. She has quite a few costume and setting changes, and within this video it cuts from a high lit setting to a low lit setting, and then back again, similarly with her costumes, she wears white in the high lit setting and black in the low lit setting. The first setting has high lighting, there is a plain white background but it also has black paint dripping down behind the singer, to create contrast against the white. The costume she is wearing also has black handprints across the top, again creating contrast.

We felt inspired with using multiple settings and costumes because it will make the video more interesting for an audience to watch, and whatever setting we use we will have a different costume to fit in with the surroundings and how we will be filming the scene. This is what Demi has done, she has used contrasting colours to create difference in her video, and she has then created costumes for the setting so that they fit together. Especially when she is in the 'empty warehouse' looking setting, she is surrounded by a band, the lighting is low and she is wearing all black and dark eye make-up to create a dramatic effect and emphasise the changing tempo of the song.

From this video we are able to see that by just using a plain background it can still make an effective setting, particularly if you're using contrasting colours, it will create a dramatic effect or it could suggest a particular message that the song is trying to portray. We felt inspired by this as we are likely to be using a plain black background for a couple of our settings, even though it is simple we feel it will still fit in well with the rest of our video and chosen song.

 

 

Prop research

After researching into various music videos and the music video of our chosen artist and song, we began to start thinking about what sort of props we would want to use in our video. Since the song we are using is quite dramatic, we decided that we wanted to create this dramatic effect with the props that we use, so to get inspiration we looked into other music videos to see how they used various props to create a particular effect.

POWDER PAINT
We liked the idea of using coloured/neon paints to throw at the actors in the video, especially if they're wearing quite monochrome colours such as black or white, because this will then create a contrast as the colourful paints hit the individual actors. The video that gave us the inspiration to use colourful/neon paints was 'Let Go For Tonight' by Foxes.

The setting and costumes the singer and actors are wearing are either black or white, with the setting being completely white. This allows the video to show the full effect of the coloured paint being thrown and the impact of it on the actors clothing and skin, as it shows contrast.

In this video the items being thrown looks to be mostly food which fits with the dinner party setting, but it is still bright colours which contrasts against the white and black, and this is what we wanted to achieve with the powder paint when we film our video.

We also wanted to use a black background when throwing the powder paint at the actors, similar to the Foxes video, to extenuate the bright colours against the plain background. We thought that using powder paint would be better to use as it is less messy that liquid paint, but it still has the same neon, bright coloured effect to create the drama that we want within our video.

BALLOONS/POPPING BALLOONS

After deciding that we wanted to use powder paints, we then had the idea of filling balloons with the powder paint and then filming one of us popping them to create an explosion of colour as the balloon bursts, which will hopefully allow us to see the coloured powder and dusty smoke of powder clearly when we watch back the filming of it. For this idea we were influenced by One Direction's Steal My Girl video, when one of the members uses a hammer to burst silver balloons/balls which contain various coloured powder paint.

 The impact of the hammer bursting the balloons/balls causes the powder paint to explode out of the confines of the ball, and this creates a smokey/powdery effect and you can clearly see the bright colours against the setting the singer was filming in.
Instead of using a hammer to pop the balloons when we film our video we will just use a pin to pop it, but have a close up of this so we're able to get the full effect of the powder escaping the balloon, and we will be filming this in front of a plain black background so we will be able to see the contrast of the neon powder against the dark background.

We also had the idea of adding glitter in with the powder paint inside the balloons to see if it will show up on the camera to add to the dramatic effect that we want to achieve, and to make this effect better we can always slow down the clip when we get into the editing process to see the powder exploding out of the balloon clearer.






GLITTER

When we thought of the idea of using glitter, we didn't really have any inspiration or influence from a real music video. We thought that the glitter would mix well together with the powder paint that we will throw at the actors and also to fill the balloons with when we pop them to make more of an impact when we film it, and to create the dramatic effect that we want.

GLOW STICKS

Again, with the glow stick idea we didn't really have any influence from another music video. We feel that the glow sticks will be good to carry on the neon/bright effect like the powder paint, and we were also thinking of spelling out the song title 'Louder' with the glow sticks and filming it when it is dark, so the get the right neon effect against the darkness of the setting.

Researching music magazines

When artists become a little more well known they are asked to be on the cover of popular music magazines, and their are certain magazines that are linked with a particular genre, also if an artist is promoting music they may be on the cover of these magazines to reach a wider audience.

Rock Sound magazine is targeted at an audience who enjoy rock/punk music. The cover shows an image of Tay Jardine who is a member of We Are The In Crowd, and then it has a heading stating there will be a story about her inside the magazine. As well as having a main image magazines also have various other smaller images on the cover promoting other artists and the things that will be inside the magazine. They may also include free posters of other artists for the readers to keep. The barcode is on the front of the magazine as well rather than the back because the back cover usually shows an advertisement of a product or something.

Billboard magazine is very popular in the United States and usually feature mainly American artists such as Katy Perry, but popular artists from other continents do sometimes make the cover. This cover is mainly aimed at people who enjoy the pop genre, particularly if you're a fan of Katy Perry, it is quite feminine with all the pink tones and flowers. The Billboard title is just behind the image of the artist but it is still recognisable and the title of the artist is a lot bolder than the other subheadings across the cover, this makes Katy Perry's name stand out to the reader and to advertise the story about her that will be inside the magazine.

Q Magazine is the UK's biggest music magazine, and it writes about and features the most popular and successful artists of the music industry. The cover features a close up of the popular artist Adele and in the corner it shows the Q logo which advertises the magazine itself. This cover is the 300th issue published and this is highlighted by the stamp like gold circle underneath the logo, which shows that the magazine has been running for a long time and is still as popular as it was the first time it was published. It shows the artists name at the bottom in bold white lettering to make it stand out against the background, and then a quote by the artist that she said in the interview that the magazine carried out with her. It then has a few main stories on the left hand side that will also feature in the magazine and the barcode which is needed when the magazine is purchased in shops.