Researching music advertisement

When artists release new music or music videos there are various ways that they use to advertise and promote their products. They can do this in a series of ways, whether it be online, TV, magazines or even a billboard. When we have created our album digipak we had the idea of photo shopping our cover onto different advertising methods to see what it would look like if it were to be released in the real world.

YOUTUBE ADVERTISEMENT

Artists that release music videos for upcoming singles usually use this as a way to also advertise and promote their music, they can do this by a pop up advertisement on YouTube that will display at a particular part of the song. If not this way, then they can add information and iTunes links to their new music, encouraging people to buy it, or just to promote it to a wider audience. A YouTube video which may not have association with the said artist can also advertise the artists music before a video begins, again to get across to a mass audience.







iTUNES ADVERTISEMENT

Since iTunes has become increasingly popular artists now advertise their music as much as they can on here, and if their single or album is newly released it will be on the main home page of the iTunes store. This way the audience can see what new music has been released and what is popular at the time.






MAGAZINE ADVERTISEMENT

A lot of popular magazines will advertise upcoming music by dedicating a page to that particular advertisement. This is was one of the most used ways to advertise music or live tours before iTunes became popular, because magazines were used a lot to access celebrity gossip or news about particular industries or topics. Artists would use their promotional poster for their upcoming music and ask that they be placed in popular magazines as a promotion technique.