Friday, 12 December 2014

Researching music magazines

When artists become a little more well known they are asked to be on the cover of popular music magazines, and their are certain magazines that are linked with a particular genre, also if an artist is promoting music they may be on the cover of these magazines to reach a wider audience.


Rock Sound magazine is targeted at an audience who enjoy rock/punk music. The cover shows an image of Tay Jardine who is a member of We Are The In Crowd, and then it has a heading stating there will be a story about her inside the magazine. As well as having a main image magazines also have various other smaller images on the cover promoting other artists and the things that will be inside the magazine. They may also include free posters of other artists for the readers to keep. The barcode is on the front of the magazine as well rather than the back because the back cover usually shows an advertisement of a product or something.


Billboard magazine is very popular in the United States and usually feature mainly American artists such as Katy Perry, but popular artists from other continents do sometimes make the cover. This cover is mainly aimed at people who enjoy the pop genre, particularly if you're a fan of Katy Perry, it is quite feminine with all the pink tones and flowers. The Billboard title is just behind the image of the artist but it is still recognisable and the title of the artist is a lot bolder than the other subheadings across the cover, this makes Katy Perry's name stand out to the reader and to advertise the story about her that will be inside the magazine.


Q Magazine is the UK's biggest music magazine, and it writes about and features the most popular and successful artists of the music industry. The cover features a close up of the popular artist Adele and in the corner it shows the Q logo which advertises the magazine itself. This cover is the 300th issue published and this is highlighted by the stamp like gold circle underneath the logo, which shows that the magazine has been running for a long time and is still as popular as it was the first time it was published. It shows the artists name at the bottom in bold white lettering to make it stand out against the background, and then a quote by the artist that she said in the interview that the magazine carried out with her. It then has a few main stories on the left hand side that will also feature in the magazine and the barcode which is needed when the magazine is purchased in shops.

Researching chosen artist CD artwork


This is the album front cover for our chosen artist that we will be making a music video with their song 'Louder'. The background is a simple white background but it includes four separate images, one showing each group member quite close up. The images have a different filter on each square that covers each image of the girls, which is quite effective as it is quite an original thing to do. The font of the groups name is the font that they have used from the beginning when they first released a single, so it has become a trademark font for the group, the album name is taken from one of their earlier singles 'Welcome To The Jungle' and because this is their first ever studio album it is like it welcomes the listeners into their style of music and them as a group. This aspect can be useful when we come up with album names and start creating our own CD cover as it allows us to create a meaning behind the title so we can link it to our created group.

Researching CD artwork

When artists release music they usually release a CD form of them as well as a downloaded/iTunes version. The artists make sure that their CD artwork for albums, EPs and singles reflect the song/s on the CD but also them as artists. This is something that we will have to consider when creating our own CD digipak. We will also have to think of what image, font and album name we will want to use for our own work, which will also need to reflect on our created artist/group.


This is the front cover artwork for girl group, Little Mix, new album. The album name is 'Salute' which was chosen because it is one of the songs on the album, but also maybe to portray an idea if girl power because it's an all girl group and the album cover looks to be quite a powerful image, particularly with the clouded sky behind the image of the girls. The font is a red and it is a paint-like style, to give the cover a more grungy look, and they have also included the Little Mix logo in the corner, also in red, to make the album more recognisable to their fans. The image of the girls shows their own personal style and fashion choices, but they have been styled to colour coordinate with each other to go with the theme of the album itself which is girl power. They're also posing in quite a sassy way to also go with the idea of girl power and independence.


This is the front cover artwork for boy band, One Direction's, new album. It is quite simple as it only consists of two images of the group, in front of a wood background, however it stills shows each members individual style. The font is their own created font that represents them as a band, written in white inside a black box which shows contrast and makes the writing stand out. The album name is 'Four' which was chosen because it is their fourth studio album and they have been a group for four years now, which is again quite a simple name but it does have a meaning behind it.


Some artists choose not to be on the cover of their albums, EPs or singles. This example is from Ed Sheeran's second album 'X', and it is very simple as it just shows a black X across the whole cover, which looks like it has been spray painted on, which highlights the name of the album. The background is just a simple bright green, which also creates contrast and makes the album title stand out.


The front cover is not all that is needed for a CD digipak, we also need to think about the back cover of the album. We will have to consider if we want another image of our created artist on the back or something that may represent them, or we could decide not to have a back image at all. We will also have to think about where we will place the track listing and what font and colour will be used for this. As this is a CD digipak we will also have to include the record labels logo, and in our case we're using Sony Music Entertainment, and to show that rights do go to the label, and we will also need an image of a barcode to show it is able to be sold in shops and online websites.

Thursday, 11 December 2014

Character mood boards




I created two character mood boards for the members of Vintage Strobe. This allows viewers to see what the members personalities and interests are, and from this I feel that both girls have quite similar personalities in the way that they both like YouTube and Instagram, and aspects of beauty (nail polish and make up). These sort of things are a pro of being put together as a group by someone else because it makes it more likely for the members to connect and get along with each other. This can also be used for when we're filming and making our CD digipak as it will help us be able to choose the right image and style for the video and album front cover.

Wednesday, 10 December 2014

Group biography

Group name- Vintage Strobe, consisting of two members. The group was put together in early 2012, and after doing radio tours and school performances they went straight to the studio to record.

Rebecca 'Becca' Bennett- (Born 14th April 1997 in Medway) Becca first started off on Youtube making videos for entertainment purposes,  but she soon started recording covers and putting them on her channel. These videos then became recognised by Sony who put her forward for an audition for the girl group, which was very successful as she is now a member of the group.

Victoria 'Viki' Cresswell- (Born 31st October 1996 in Kent) Viki is the oldest member of the group and has taken part in the UK Xfactor, plus carrying out some photography work. She got through to the Judges Houses but then was sent home before the live finals. Syco Music then decided to put her into the group with Becca, making them Vintage Stobe.


They released their first single in 2013 which was a cover Neon Jungle's 'Louder', which peaked at number 2 in the UK chart. The group are planning to release their debut album in early 2015 named Faded Lights, and they have also been on the cover of the popular UK music magazine 'Q'.

After releasing their album they are set to carry out as tour across the UK, plus making appearances at summer festivals such as Wireless Festival and V Festival.

Email referencing to copyright

In order to be able to use the song that we have chosen for our video we had to send an email to the record company that our group is signed to, in order to use Neon Jungle's song 'Louder'. Neon Jungle are also signed to Sony so we felt that it would be best to email the record company to as for copyright use. By doing this it allows the project to feel more professional, because in the real world, if an artist wanted to use a song for a video or cover that has already been released, they would have to ask permission from the record label and artist.

Thursday, 27 November 2014

Andrew Goodwin's theory of music videos

Andrew Goodwin's theory states that there are 5 aspects to a music video.

  1. Thought through beat, so thinking about what the lyrics mean or represent. You first have to analyse the chorus and verses if the song, then think about the main artist singing in the song, so you're then able to identify what can be related to the said singer. You would finally have to then think of the story or plot that the singer may be trying to portray through the lyrics of the song. The music video can help with this by showing the video through the lyrics and vocals of the song. However sometimes it can be more difficult to put a storyline together for a song if the lyrics are unclear.
  2. Relation between music and visuals, there are three different ways that visuals can be used to promote a song, the first being Illustrate. Within music videos they use particular images and camera shots to illustrate the meaning of the lyrics in the song. The next way is Disjuncture, which is used when the meaning of the song has nothing to do with the music video. The final way is Amplify, which refers to an image or camera shot being repeated in a music video so it is reinforced in our minds.
  3. Relation between music and visuals, Goodwin stated that a music video can promote a song by the way it analyses the lyrics, this is particularly shown when a character in a music video does exactly what the song says, for example if a song lyric is 'Jump, jump, jump' the characters may actually be jumping in the video.
  4. Performance and narrative of song, Goodwin believed that it was important for artists to be involved in their music videos by acting out or performing a role as a main character. He said that it helps with the song looking more realistic and allowing the audience to understand and connect with the song lyrics. For example, One Direction's Night Changes video shows the groups being the main actors in the song but also performing the song, which makes the whole plot of the video seem more realistic to the audience.
  5. Star image, lots of camera shots making the singer centre of attention, This is a vital aspect of a music video, the singer makes it look more appealing to the audience. The beginning image is always important in the way that this is how the singer is presented, for example through their costume, movement and appearance. This then helps to promote the artist, as well as the music video.
  6. Technical aspect of a music video, Goodwin believes the technical aspect helps to hold a music video together, through use of mise-en-scene, special effects, sound and editing. The lighting and colours used helps to set the mood for the music video and create emphasis on certain parts of the song to create a dramatic effect. Mise-en-Scene can then help make the artists work appear more professional, through the use of relevant props, costumes and setting. Depending on the beat of the song, this can be useful during the editing process of a music video, because when the beat changes you can cut to different scenes of the video accordingly to make it run smoother.

Tuesday, 18 November 2014

Institutional research

Sony Music Entertainment
Founded in 1991, this corporation is part of the 'Big Three' along with Universal Records and Warner Music Group. Labels that are partners with this company include Epic Records, Syco Music and Columbia records, which have successful artists signed to them such as Calvin Harris, Michael Jackson, One Direction, AC/DC and Whitney Houston.

Executives:
Doug Morris- Chief Executive Officer, SONY MUSIC ENTERTAINMENT
Kevin Kelleher- Executive Vice President and Chief Financial Officer, SONY MUSIC ENTERTAINMENT


Neon Jungle Louder Video- Was directed by Colin Tilley, who is an award winning director who has directed videos for the likes of Enrique Iglesias, Chris Brown, Justin Bieber, Justin Timberlake, Nicki Minaj, 50 Cent, Jason Derulo, Usher, Keri Hilson, Cheryl Cole, Wiz Khalifa and UK rappers Chipmunk, Plan B and Dappy. He has won various awards including a BET award in 2011. He is now nominated for another BET award for Director of the Year 2014.

Neon Jungle are signed to Sony Music Entertainment, on one of their main labels RCA, so if we were to do a girl group music video it is likely that Sony would sign a group like Neon Jungle. They also have other groups linked with Sony, such as One Direction who have become increasingly popular, so this may cause them to be interested in other groups which could help them gain recognition and profit.

Since  a popular director such as Colin Tilley was able to direct Neon Jungles video, this may also mean that he would be happy to direct another group video. The girls are also a UK artist and he has worked with various other popular UK acts, so he may be happy to work with a new starting group who needs a director for a video.

Thursday, 13 November 2014

Biography of chosen artist for video

NEON JUNGLE
Shereen Cutkelvin (born 2nd December 1996) is from Lanark, Scotland. She is the youngest member of the band. Cutkelvin admits her shyness, but claims she's "been singing since she could walk and talk". She was inspired by her father, and considers him her "musical idol". Shereen mentions she feels she was "born in the wrong generation", and mentions her love for Motown and soulful music. Shereen posted covers of herself on YouTube. She was later discovered and invited to audition, and mentions she got the call to confirm her place in the group on her way back to her home in Scotland.

Amira McCarthy (born 2nd February 1996) is from London, has always known that performing was something she wanted to do. She has said that the moment she realised that the route she wanted to go down was music as opposed to acting or dancing was when she took part in a singing competition at her school Westminster Academy. Similarly to Jess, Amira was scouted to be in the group, found in Westfields Shopping Centre, London. McCarthy later auditioned and made the final four.

Jessica Plummer (born 16th September 1992) is from London. She is the oldest member of the band and had previously worked as an actress. She appeared in two episodes of the CBBC series Wizards vs Aliens. Her musical idols include Mariah Carey, Rihanna and Jessie J. Jess was discovered through the group's current manager in Brick Lane, London, and from there was invited to auditions.

Asami Zdrenka (born 15th September 1995) was born in Japan to Japanese and British parents, and moved to the UK at an early age. Zdrenka has said that she has always loved to sing, and as a child, when her father took her on holiday back to Japan, he would make her sing to her family. Zdrenka's mother was a singer and her grandfather has released albums in Japan. Zdrenka was also spotted online, through videos of herself singing on YouTube, catching the attention of the label.

They first came onto the scene in 2013 and released their first studio album in July 2014 which reached number 8 in the UK chart, slecting 4 singles which are Trouble, Braveheart, Welcome To The Jungle and the song we have chosen for our video, Louder.

Wednesday, 12 November 2014

Analysing student videos

To create our own music video we thought it would be a good idea to research into some A2 media students own music videos, particularly pop ones since we're using a pop song within our video. We searched on YouTube to try and find songs similar to the one we're doing and how the students had gone about creating their video, looking at what camera shots they used, setting, costume, lighting and narrative if they included one.

This video uses a black and white filter throughout the majority of the whole thing, however it begins in just regular colour. The transitions into each shot are executed really well, with some shots over taking others at various points which is very effective for this type of song as it suits the dramatic beat of it. They also use a smoke machine which goes well with the black and white filter, also the smoke cascades around the 'singer' and the male actor which could suggest this part of the video is trying to portray the stormy relationship they have. This video uses a variety of camera shots ranging from close ups of the actors feet walking to over the shoulder shots of the 'singer' walking down the street, and the use of different locations makes this more effective as it shows where they're walking to and whether the location represents the song in anyway. As the song reaches a climax there are a lot of quick cuts used to represent the emotion that the 'singer' is going through, and this also highlights the various locations that are used through out the video. This is reinforced with dramatic, powerful arm movements/body language that is expressed when the singer is lip syncing, which makes it look like the 'singer' is actually singing the song rather than just miming it for the video. As well as a smoke machine they also use a rain machine to add to the dramatic effect, which comes into place when the song climaxes.


Thursday, 6 November 2014

Analysing real music videos

Demi Lovato- Give Your Heart a Break (POP FEMALE ARTIST)


This video is a narrative video which is conventional to a typical pop video. The artist is filmed with a love interest which links with the lyrics of the song, and there are quick cuts used to portray time going back to show the memories that the couple had. The female artist is one of the partners in the couple but the male is an actor who was hired to be in the video. There are also a variety a settings used throughout the video, to show time passing and again to portray the memories that the couple had. The costumes used throughout tend to change as the setting changes, especially when the lighting becomes lower, Demi's outfit becomes darker to blend in with the background. The camera also pans across Demi's face as she sings to show the emotion in her face and also her body language, this in then reinforced with her arm movements to show the climax in the song. The smoke that is used in the lower lit setting contrasts to the one source of light that is present in the set, which creates a misty effect to the background, so the camera is focused on Demi.

GRL- Ugly Heart (POP GIRL BAND)


This video has a prison based narrative as the group members are being arrested, and throughout the video they stay in one costume but they all have their own individual style. Within girl groups it is usual for each member to have their own style and this is shown in their music videos, the camera usually pans across the group members to show what their wearing, sometimes even using close ups if the artist is promoting a particular product or brand. This video involves the group members doing a dance routine, which is seen quite a lot in music videos for a girl band. The camera pans across the setting to show all of the girls dancing in sync, even though there a four different settings all together they all fit in with the narrative of the girls being arrested, from the beginning where they were escorted of the shop by the police to the room where they would get their mug shots taken. The camera then cuts to each group member when they sing their solos, but you can still see the other girls in the background as they're in the prison cell. At the end of the video it cuts to a blank screen which reads the artists name, song name and then the name of the director of the video, which not only promotes the artist but the director as it could allow other artists to hire him for their videos.

Little Mix- How ya Doin'? (POP GIRL BAND)


This video has two different settings, which differ in lighting, the first having high key lighting when all the girls are in one room, that is set up like a bedroom, putting on make up and dancing. Again all group members have their own individual styles for their costumes, and they have two sets of outfits throughout the video. The lights and costumes are very bright which is typical for a pop video because they tend to be quite quirky and energetic to fit with the upbeat tempo of the songs. The dancing that the group does also adds to this energetic atmosphere because not only do the group dance but they have a load of people dancing behind them in the same sort of way.

Ideas for our music video

As soon as we had chosen the song for our video we immediately started brainstorming ideas for what we could include. When we watched the actual video for our chosen song we thought it would be best to create a dramatic atmosphere on our video to go with the climax of the song, but we have not yet chosen if we want to do a narrative video or a performance one, even though the 'Louder' video is a performance based one.

The ideas we came up with that could be included were as follows:
  • Drums
  • Powder paints
  • Speakers with deep bass
  • Dancer ribbons
  • Smashing plates
  • Walking down the street- different shots (front, back, sides)
  • Fans
  • Flashing lights
  • Close ups
  • Various locations for each group member then meet up for chorus
  • Popping balloons
  • Mascara running down face- close ups
  • Quick cuts
  • Sparklers
  • Glow sticks
  • Different situations/narratives for each member but then meet up for chorus
  • Slow motion
We would also have to consider what location/s we would want to use, especially if we are using electrical equipment or props that may get messy. As a group we need to make sure we can manage our time wisely and organise when to film, when we're all available, so this is also something we will have to talk about in advance.

Comparing narrative videos to performance videos

There are two types of music videos that artists can create, which are narrative videos and performance based videos. The difference between them is that a narrative one tells a story throughout the whole video, whether it involves actors or the actual band/artist, whereas a performance based one only shows the band/artist performing the song with no story added into it.

NARRATIVE MUSIC VIDEO

Sam Smith- Not the only one

The narrative in this video goes really well with the lyrics, as if the lyrics are telling the story, which is what most narrative music videos are created to do. However in some narrative music videos (such as One Direction's Best Song Ever video) they have a narrative throughout but it doesn't link with the song lyrics in anyway. The narrative of this video tells a story of a wife being cheated on by her husband, and she knows this is happening which is why she experiences all kinds of emotions from anger to sadness. Before the song begins the narrative starts with the wife saying goodbye to her husband as he leaves the house, and she knows that he is going to meet with his mistress, and we know this by the close up of her smile falling as soon as the car is out of sight, implying that she knows everything that her husband has been up to behind her back. Artists are likely to try and come up with a clear narrative for a music video so the audience are able to understand what is going on in the video but also to maybe get an understanding of the lyrics in the song.

PERFORMANCE BASED MUSIC VIDEO

One Direction- Little Things

When looking at performance based videos there is not a story that is portrayed throughout the video. Within this video we see the band members performing the song inside a recording studio with microphones and instruments, and we see this due to the various quick cuts used to show each band member performing. The camera cuts to a particular member when they're performing a solo in the song, which is a typical convention within a performance video as it shows who is singing at what point. The camera closes in at various points in the video, whether its a close up of one of the boys or whether its closing in on the musical instruments or equipment that are being used. The filter is black and white which goes with the pace of the song since it's a ballad, and this is something that artists should consider when doing a music video because they will need to use the right colours and lighting to best portray the song they're singing.

Wednesday, 5 November 2014

Song choice research and genre discussion

We got together as a group and started to choose a list of songs that we could use for our music video, and we found that we mainly picked pop songs. We narrowed it down to this list:
  • GRL- Ugly Heart
  • Neon Jungle- Louder
  • Christina Perri- Human
  • Ed Sheeran- Photograph
  • One Direction- One Way or Another
  • Demi Lovato- Really Don't Care
  • One Direction- Story of my Life
We then watched the music videos for each of these individual songs and decided that it would be best to use a song that was sung by a female, even though we had a few ideas for the 'Story of my Life' video. We then narrowed it down to our top three songs that we could use:

  • GRL- Ugly Heart
  • Neon Jungle- Louder
  • Christina Perri- Human

  • To choose between these songs we then listened to them individually and if we had a lot of ideas for what we could include in the video for a particular song we would use it. We found that we had the most ideas for the Neon Jungle song Louder as it is quite dramatic and we could easily put a narrative to the song.

     
    This video is set in a simple, but large space which has low lighting, and all for girls in the group have their own individual style with no outfit changes at all. The various close ups and panning used shows the emotion in the girls' facial expression and body language, which creates a dramatic effect throughout the video. The props and equipment used throughout also enhances this dramatic effect, particularly with the wind and smoke machines that were used as it allows their hair and outfits to be blown backwards as if someone is almost shouting extremely loud at them, and this effect if intensified when the chorus begins. The girls also use their arms and hands a lot to create an emotional effect, and whatever they were feeling at that point is being amplified with the use of this body language, but also the quick cuts of the camera to distort the audiences view.
     
     
    There are also speakers used in the background of the video, almost suggesting that they amplify the volume of the song which causes more drama to be added to the video. The red lighting creates shadows on the girls, almost like a silhouette which could be said was used to hide their emotion, but also that red is the colour of love or danger, so they could imply that the love they're in is almost dangerous. 

    Researching music videos

    For our A2 coursework we decided that we wanted to create a music video rather than a film trailer as it allows us to explore another type of media and what types of things are used within different genres of music videos'.

    We thought it would be best to begin with researching and watching various types of music videos to help us decide which genre of music we wanted to choose for our video, this would then help us to choose which song we wanted use throughout our video. Choosing the song for our video may also depend on what gender we would want to use, whether it be male singers or female singers, and this is something we would have to consider when filming if we need certain people to be in it.

    ROCK GENRE VIDEO

    FALL OUT BOY- MY SONGS KNOW WHAT YOU DID IN THE DARK


    This rock genre video consists of a lot of dark colours and is set at night, which links with the typical stereotype of rock videos being quite spooky and mysterious. The people within the video are also all wearing dark clothing, mostly consisting of leather and spikes to blend in with the dark setting but also to go with the typical punk rock stereotype. The contrast of the bright colours of the fire presents danger in the video, and the characters are throwing instruments, sheet music and promotion posters onto the fire, almost rebelling against music, which again shows the conventions of a typical rock video showing danger and rebellion.

    RnB GENRE VIDEO

    USHER- GOOD KISSER


    When looking at this RnB video we see that the artist is actually present within the video, compared to the previous rock one where the band wasn't in it. RnB videos are usually quite sexual, with groups of women wearing skimpy outfits and dancing quite provocatively, they also may involve alcohol or drugs. The artist in the video also may start dancing or be seen as the centre point of the video when surrounded by the women. This video also has low lighting and uses quick cuts between Usher and the various women on screen, the camera then closes in on the women's lips, even though they're not singing. Towards the end of the video there is a group of men and women hip hop dancing behind Usher to go along with the beat of the song, which is another typical convention of an RnB music video.

    DANCE/ELECTRO VIDEO

    AVICII- WAKE ME UP

    This video portrays two actresses being trapped in the dull society of the 1930's, being isolated from it because they're portrayed as being more modern, which is not what you would expect from a dance music video. However as the video progresses we see the change in lighting as it becomes darker, almost like a nightclub setting which is where dance music is likely to be played the most. The artist is then shown on camera, partnered with the use of strobe lights and the whole of the crowd jumping up and down raving. Quick cuts are also used to show the dance atmosphere and the liveliness of the setting around the actress. The video then reverts back to the 1930's set as the actress goes back to her normal, which she still feels is a lot more dull than the liveliness that she had experienced from the Avicii show, which could imply that the dance genre is used to transport you into a more fun atmosphere with the fast beats.

    COUNTRY GENRE VIDEO

    RASCAL FLATTS- WHAT HURTS THE MOST

    This video has a setting with the desert/countryside which links in with the country genre. This song is quite an emotional one and it tells a story with the actresses and actors throughout, but the camera also cuts to the members of Rascal Flatts walking through the outback, which shows a long shot of the entire setting.

    POP GENRE VIDEO

    LITTLE MIX- WINGS

    This video is a typical pop girl band one, it involves a lot of bright colours and quirky costumes from the group. The camera cuts quite quickly from each group member and also adds a close up once in a while to highlight to make up look that they're wearing on their face as it is also quite bold and bright. The video also involves a lot of split screens to show each individual group member rather than just showing them all in one shot, they also change setting and outfits which a lot of girl groups do within their videos to portray their femininity, or maybe to show a change in mood throughout the song or a climax.

    Tuesday, 19 August 2014

    Skill development throughout the first year

    Through out the first year of A Level Media I acquired new skills that have proven to be very useful for making the various media products that we needed for our coursework. We used a variety of programmes and websites to help us research, create and promote our film opening and everything we needed for it.

    Research and planning:
    For this stage we mainly used a lot of websites and internet browsers to build up enough research to support our film opening. For example, Google was the main internet browser that we used to easily access other websites such as IMBD, Youtube and Warner Bros, this allowed us to research existing film openings that we could compare to our own work, and as soon as we chose to use Warner Bros as our film institution we started on researching the company and horror films that they have produced. We decided to get as much research as we could to support our ideas and we thought that the film Scream was most like our film opening but not completely the same.

    We added all of our research onto our blogs with various images to support through out, however we also created other resources such as a storyboard of our film opening and a prelimanary task video which allowed us to practice a few shots that we could use in our final piece. We also then filmed our storyboard as we thought this would be the easiest way to upload it onto our blogs and it was also a more interesting way of doing it as we were using a different media to just a photo image, and we were able to add an audio clip in the background of it which also enhanced our skill of using different media techniques.

    Filming our video:
    During this stage we were able to film each clip separately and test out which camera shots would work best within our film opening to create as much suspense as possible for a horror genre. We found that this was very useful to us as we became more educated on the various shots that were the most effective for a horror film opening, for example a point of view shot allowed an audience to look from the victims and murderers point of view, and the murderers usually saw them watching the victim.

    Editing our video:
    This stage was the most educational to us as the majority of the group had never experienced editing software before or edited a video. We used FinalCut and iMovie to practice our editing skills before moving on to editing our clips to make our final film opening, which some of us found challenging but I feel that by practicing it allowed us to gain more confidence with using the programme. When it game to making sound tracks and music for our final piece we used GarageBand which again, not a lot of our group had experienced using, so we practiced using the programme before actually creating our final soundtrack. This also improved our confidence with using the programme.

    Overall experiencing various new programmes has allowed us to build our confidence on using them on bigger projects that are to come in A2, such as our film trailer and research and planning for it.