Location research

Woods setting

We decided that for one of our main settings we would use a woods. We thought this would be a good idea since the woods was nearby and easy to travel to when we needed to film, but also it was a more natural setting and it allowed us to get a variety of shots because the woods we used was quite large. Since it was outside we had access to natural lighting as well, when filming this was an advantage because it was sunny so the quality of the shots were very good, especially with the camera quality as well.




Powder paint setting

Our powder paint setting is very simple, we will feature the group in front of a plain black background while we throw powder paint at them, this setting is a small setting but it important in our video as we used this idea to create drama and contrast, with the bright coloured powder paints contrasting the black background.





Black and white background setting

This setting was also very simple to film. We used a black background for one singer, and then a white background for the other. The singer will wear contrasting colours to the background that they will stand in front, for example Becca will use the white background so she will wear an all black costume.







Stage setting

This setting is another one of our main settings, and we were thinking or using this at both the beginning and end of our video, so the two actors will walk out onto the stage at the beginning and then walk off at the end. The singers will be wearing smart dresses, flower crowns and heels as they will be standing in the middle of the stage when lip syncing, in front of them they will hopefully have a mic stand and mic to make it look like they're performing to an audience.

Promotional poster advertising our artist/group

For our promotional poster we decided that the whole background would look best if we used our album front cover for the main image, this way its a whole advertisement for the album without any additional images. Since the album name and artist name was already present on our album cover we then just had to add the additional information about the album onto the poster. We used a font from DaFont to advertise where the audience can find the group and then we added a logo for each website (Instagram, YouTube, Twitter and Facebook). For the release date we decided on another font from DaFont and then chose that we should have the album release at the beginning of July, in the summer, because a lot of popular artists release their new music in the summer and it can create a lot of summer memories for an audience.

We then used a simple font from Photoshop to type out what songs the album would feature, so we stated that Louder (the song we're using for our video) will be the new single and a previous single that we all agreed on, Not My Style,  would also feature. We decided to have the song names in brighter colours so they stand out against the main background image, and this will catch an auidiences eye as it will give them a sneak peak into the track list.  Finally we then used another basic font to type out where the album will be available to purchase, and we chose the popular UK websites/stores such as iTunes, Amazon and HMV. The font for this was plain white as it stands out against the brighter background, again, which will catch an audiences eye.

Promotional product in the real world

We decided that it would be an interesting idea if we Photo shopped our  album digipak onto well known items, so firstly we photo shopped it onto an iPhone music player. To do this we used an image of a song that we already had in our library, then print screened it to then add our album cover, artist name and album name onto the image. It was very simple and all we had to do was lighten the album cover image and then place it onto where we needed to put it.

We also then photo shopped our album cover onto the iTunes store home page. We first placed our album cover under the new music category, and then, again, added the artist name and album title. We also placed a wider image of our album cover onto one of the top banners on the page, because artists would use this opportunity for extra advertisement for their new music. This was also a very simple process and it allows us to see what our product would look like if it was released in the real world.

With our promotional poster we did the same thing, but we photo shopped the image onto places where artists posters would usually feature. For this idea we decided to use a bus stop as the advertising panel is quite large and buses are a popular use of public transport so it will be on show to a wider audience. This was also very simple to do, we found an image on a bus stop and then placed the image of our promotional poster onto the advertising panel.